From "Merchants of Cool": To what extent do you feel the documentary accurately portrays the effect of the media on teenagers. Give a specific example

In the "merchants of cool" video I realized how much the media actually has on the direction teenagers focus their passion, interests, and what they listen to and even wear everyday. When a company makes a decision to market a product their are many surveys in which they conduct to find out information on how well the new gadget or item will do in the public reaction to the new product. When they do this they ask people opinions and statistics. The media definitely has a grasp of what is going on in our minds and with children's minds. For example, when the apple ipod first was released the company made commercials of young "hip" people dancing and walking down the street, at parks and even at schools. The company made these computer generated animations and made hot colors of greens, pinks, and purples in an attempt to grab our attention. Well it obviously worked, the ipod it the most sold entertainment device sold in the world. Not only in America but other countries as well. So to answer the question for this blog entry I believe that the video did an alright job on portraying how the media has an affect on teenagers. Some of the examples set in the video were extreme or out of date but it is very true that the media goes know what we want and does a good job of getting the money they want from us in return.